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FYI
- A business
that receives just 30 calls a day, in a year has over 10,000 occasions
when it has the callers undivided attention. What great opportunities
to deliver the company message and inform customers about all its products
and services.
- An independent
study found that 88% of the callers surveyed prefer on-hold messages
to other options.
- That
employing just an ordinary on-hold program reduces caller hang-ups by
50%. More significant is the fact that 72% of those who hang-up winds
up shopping the competition.
- Research
also found that callers who hear on-hold programming stay on-line 2
½ times longer and 16-20% of callers made purchases based on
what they heard while on-hold.
(Statistical
sources, Lan Chile Airlines, National Insurance Research and Sales &
Marketing Management Magazine.)
212 N 12th
Street | Philadelphia PA 19107 | 888-701-7355 mail@holdingpatterns.com
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